Ben Simpson is a grazier and RCS coach based in Central Western Queensland. Together with his wife, Kim, Ben operates Thistlebank, a
At the heart of every thriving agribusiness lies a foundation of informed decisions, sound strategies, and a commitment to continuous improvement.
The Australian agricultural landscape can be a harsh place. Drought, flood, fluctuating prices, rising costs – the odds are stacked against you. But in this battle, resilience isn’t enough. To truly succeed, you need a winning strategy, a tactical edge that competitors can’t replicate. That’s where personalised agribusiness coaching comes in. It’s your secret weapon for transforming adversity into growth.
Australian farmers fight tooth and nail. But ‘weathering the storm’ shouldn’t be your ambition. Top-tier coaching builds an agribusiness that doesn’t just survive – but creates a strong ‘now’ business and future nest egg. Finances, sustainability, risk…we don’t just tackle problems, we build a system that turns challenges into wins. Meet your Advisors
Andrew Zerner | Advisor & Coach
In the face of challenges like drought, fluctuating cattle prices, and high interest rates, our specialized advice is custom-fit to your property, business, and team, offering the precise support required.
Our advisory services tackle every aspect of your business, fostering profitability, productivity, land improvement, and an enhanced quality of life, setting the stage for sustainable success.
With our advisors, your knowledge evolves into practical skills through coaching. We offer personalized guidance, empowering you to make impactful decisions, boost confidence, and realize your farming potential.
RCS advisory and coaching welcomes all producers, providing a professional and supportive environment that values every family member and business partner's contribution to crucial decisions.
If you're intrigued by the potential of our advisory and coaching services, take action today. Express your interest, connect with the right advisor, and embark on a journey of growth through assessments, recommendations, and ongoing consultations. Your agribusiness's resilience and growth await your decisive steps.
Next Steps is a one-on-one coaching program designed to give producers structure, clarity, and practical tools to strengthen their business. The program combines guided business reviews, tailored financial analysis, and regular accountability sessions to help participants understand where their business is performing well and where the “dead wood” is holding them back.
Participants work closely with an RCS coach to build financial literacy, improve budgeting and cashflow planning, and apply the RCS three secrets of profitability to their own operation. The process brings clarity, direction, and confidence by breaking complex decisions into simple, actionable steps.
Along the way, producers gain skills that support life, business, and property development—creating stronger decision-making capability, clearer priorities, and a more resilient long-term financial position.
All our coaching programs are customised specifically for you.
Not every business fits a six-month mould. If Next Steps isn’t quite right for you, we can customise a coaching program built entirely around your goals, your timeframe, and where you need the most impact.
Get in touch with our team and let’s build something that works for you.
In this candid interview RCS Advisor and Coach, Andrew Zerner opens up about his love of agriculture, the landscape, people and how he enjoys working with producers to help them achieve their goals.
Farm Management Coaching Reviews
If you can’t find the information you’re looking for, don’t hesitate to reach out to our dedicated support team for further assistance. Australia Wide Free Call 1800 356 004.
Our practical business planning involves an on-farm property visit to ensure we identify all issues and the situation is well understood. You will work with our expert advisor to implement an easy-to-understand framework that improves business management. Our process considers all resources in your business, including the skills of the people involved. It can include the use of the RCS business analysis and benchmarking software, ProfitProbe®, to conduct a detailed assessment of your financial situation.
Managing for the future takes different skills and knowledge than what has been required in the past. RCS can assist you to create and maintain a regenerative, productive and profitable farming and grazing business. Individually or within your management team, we can analyse the current situation, develop options, and implement and manage change in your farming and grazing methods
Our advisor will work with you to create an infrastructure development plan. To do this they assess the development requirements of your enterprises, the natural resources available and the current goals and constraints of the business. With this in mind the completed plan will suit your budget and timeframe.
Integrating ProfitProbe®, our economic benchmarking tool, with our business analysis templates, our advisors can provide sound financial analysis of your business. This can include;
RCS has the technical knowledge, skills, benchmarks and business analysis models to complete pre-purchase assessments so you can buy with confidence. Doing due diligence in assessing your property shouldn’t come after you’ve already committed to a purchase. We will determine the suitability of the land, the condition of infrastructure, potential problems, carrying capacity, and development opportunities of the purchase.
Here are our Property Purchase Principles with our tips to consider when
RCS succession and continuity planning facilitates families to create their desired futures. Our advisors can assist with navigating conflicts, complex decision-making, stress and future visions. The sooner you start succession and continuity planning, the more likely you will have a positive outcome. This process can involve establishing individual vision and goals, family meetings, independent business analysis with benchmarks and forward cash flow and balance sheet projections.
Queensland Coaches and Advisors
NSW, VIC, SA and TAS Coaches and Advisors
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Ben Simpson is a grazier and RCS coach based in Central Western Queensland. Together with his wife, Kim, Ben operates Thistlebank, a
Richard and his wife, Bernadette, run Stoneridge, a fourth-generation family grazing business near Young in South West NSW, where they raise sheep
David explains what unpaid labour really means and why it matters when calculating the true profitability of a business. He also explores the implications for cashflow, business continuity and succession when a business cannot afford the true cost of labour.
No plan survives first contact with reality—but successful businesses do. In this article, RCS Advisor David McLean explores why planning is only the first step, and how monitoring conditions and adapting decisions are essential for profitability. Discover practical insights to help you respond confidently to seasonal, market and operational challenges while keeping your business on track.
Profit doesn’t happen by accident—it comes from making deliberate decisions and regularly checking whether those decisions are delivering the results you want. In this article, RCS explores why quarterly profit planning meetings should be a priority for every farming and grazing business, and how using Cost of Production, benchmarking and focused business discussions can turn financial information into practical decisions that strengthen profitability and resilience.
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