
Doing the right things well
One of Covey’s first principles in management is to do the right things well. That is, to be effective, not just efficient. One of the great conundrums of modern life is that it is possible to be 100% efficient and 0% effective. In no industry is this truer than in agriculture. In this article, Dom Walker broadens the recent conversation around ‘regenerative agriculture’ being painted as a ‘do nothing’ approach to farming.