Ben Simpson is a grazier and RCS coach based in Central Western Queensland. Together with his wife, Kim, Ben operates Thistlebank, a
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Ben Simpson is a grazier and RCS coach based in Central Western Queensland. Together with his wife, Kim, Ben operates Thistlebank, a 22,830-hectare family property north of Aramac, where they have progressively transformed their grazing and business management approach.
Ben didn’t grow up on the land and was thrown into managing Thistlebank at just 21, learning cattle and property management largely on the job. Over time, he and Kim began challenging the traditional set-stocked approach and looking for better ways to manage their livestock, landscape and business.
A major turning point came when Ben attended RCS Grazing for Profit in 2022. He followed this with RCS Next Steps coaching and then joined ExecutiveLink in 2023. Through this process, Ben began applying RCS principles across grass budgeting, enterprise analysis, stocking rate, carrying capacity and business decision-making.
Since then, Ben has implemented significant change at Thistlebank, including cell grazing, extensive fencing and water development, diversification of enterprises and a soil carbon project. His experience has given him a strong appreciation for using sound data alongside practical observation to make timely decisions and build a more profitable, resilient and regenerative grazing business.
As a coach, Ben brings firsthand experience of putting RCS principles into practice in a commercial grazing business. He understands both the opportunities and challenges involved in making meaningful change and enjoys helping other producers turn knowledge into practical action.
Ben’s specialties include:
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Ben Simpson is a grazier and RCS coach based in Central Western Queensland. Together with his wife, Kim, Ben operates Thistlebank, a
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