What if a couple of hours spent preparing livestock for transport could save you thousands? Nic Kentish explores the hidden cost of shrink, why stress during transport can take such a toll on livestock and how good stockhandling can make a remarkable difference. Drawing on lessons from Bud Williams and Jim Lindsay, Nic puts some real dollars against the value of preparing animals for the journey. The numbers might surprise you!
The data from cell grazed properties confirms that the more beef that is eaten from this system, the more CO2e is removed from the atmosphere, by up to 150:1. Is this likely to counter the trend of “meat-free Mondays” and banning the advertising of beef? Probably not, because the beef industry lost control of the narrative a long time ago. However, we need to develop more of this data, change the grazing practices in the industry and tell the story better.

