No plan survives first contact with reality—but successful businesses do. In this article, RCS Advisor David McLean explores why planning is only the first step, and how monitoring conditions and adapting decisions are essential for profitability. Discover practical insights to help you respond confidently to seasonal, market and operational challenges while keeping your business on track.
The data from cell grazed properties confirms that the more beef that is eaten from this system, the more CO2e is removed from the atmosphere, by up to 150:1. Is this likely to counter the trend of “meat-free Mondays” and banning the advertising of beef? Probably not, because the beef industry lost control of the narrative a long time ago. However, we need to develop more of this data, change the grazing practices in the industry and tell the story better.

