In this article, David McLean shares the thinking, experiences, and practical insights that led to a significant change in perspective on virtual fencing technology. From grazing management and labour efficiency to carrying capacity and business flexibility, it explores where the opportunities may lie, where caution is still needed, and why the potential impact could be far greater than simply replacing physical fences.
The data from cell grazed properties confirms that the more beef that is eaten from this system, the more CO2e is removed from the atmosphere, by up to 150:1. Is this likely to counter the trend of “meat-free Mondays” and banning the advertising of beef? Probably not, because the beef industry lost control of the narrative a long time ago. However, we need to develop more of this data, change the grazing practices in the industry and tell the story better.

